Simon Spurr's office manager sent me an e-mail this week. The opening line?"We here at Simon Spurr have been following your blog for some time and have noticed how prolific and compelling your posts on Men's Fashion have been. " Nice. I couldn't help but wonder how they even came across it (I'd like to think that my SEO efforts are paying off -- thank you AskMen.com).
However, I ensure you the e-mail had no intention of gushing over my blog; instead, it was to invite me to an exclusive review of Spurr's new line, Simon Spurr. Though I haven't seen the line yet (stay tuned for potential lookbook pics before the show on February 14 at New York Fashion Week), you can expect Simon to, well, stick to what he does best.
"The new Simon Spurr label will consist of a full collection of menswear with a higher level of make including hand finished leather, suiting, shirting and sweaters," claims the press release, "'Whilst Simon Spurr will be the collection line, it is important to me that Spurr is not considered as a diffusion or secondary line'."
First of all, points for using the word "whilst." Next, I'm curious to see how the launch of this line will unfold. Multiple lines for one designer -- especially when that designer is fairly new and when their market is menswear -- is generally hit or miss.
Will keep you posted.
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