Showing posts with label John Varvatos. Show all posts
Showing posts with label John Varvatos. Show all posts

Saturday, February 27, 2010

Fashion Music

As much as I’m paying attention to the clothes during a fashion show, you can bet that I’m taking note of the beats as well. The right music timed with the right model wearing the right clothes can be a powerful thing. The standouts were Yigal Azrouel's Fall 2010 show that played “We Are The People” by Empire of the Sun, with models Alana Zimmer and Bruna Tenorio walking down the runway – it was a moment.

(Thank you, Bryan, for Shazamming it during the show – you rock!)

The other was at the Michael Kors Fall 2010 show finale, when he played “Native New Yorker” by Odyssey. It was one of the those cheesy Mary Tyler Moore moments that had us in a nostolgic, dream-like state for a hot second.

Anyway, here is some of the music from the shows at New York Fashion Week Fall 2010:

“House of Fun” by Madness – heard at the Ducke Brown Fall 2010 Show
Alberta Cross and Guns N’ Roses – performed live at the L’Uomo Vogue / John Varvatos Party (pictured here)
“We Are The People” by Empire of the Sun – heard at the Yigal Arouel Fall 2010 show (featured below – sorry about the video quality. I promise to buy a new camera.)
“Impossible” by Daniel Merriweather – heard at the Simon Spurr Fall 2010 show
“She Loves Everybody” by Chester French – heard at the Simon Spurr Fall 2010 show
“Helicopter” by Bloc Party featuring Peaches – heard at the Michael Bastian Fall 2010 show
“Native New Yorker” by Odyssey – heard at the Michael Kors Fall 2010 show

Sunday, January 17, 2010

John Varvatos Interview

Guys really don’t like shopping, now do we? As kids, we deferred every dressing decision to our moms who, bless their hearts, would costume us in some dorky pair of corduroys and suspenders (apparently, Little Rascals chic was a big theme for Gap Kids back in the day). We would throw the most inflated tantrums just to avoid shopping.

Fast-forward a decade or two and the game really hasn’t changed much, has it? We let our girlfriends weigh in on our looks and finding the time to shop between overtime and, well, more overtime is as likely as the economy bouncing back in 2010.

The solution? The good ol’ internet. “Guys don’t like to shop or don’t have the time to shop. The not-having-time thing is big right now; people are busy and times are crazy,” says men’s fashion designer John Varvatos, whose online store launched in September. “I shop a lot online… and just the ease of it makes a lot more sense.” While e-commerce isn’t exactly new, his site is a good example of what guys are looking for online: It’s user-friendly, aesthetically appealing and, best of all, Varvatos’ elegant, urbane take on menswear makes us want to buy, say, a pair of grown-up corduroys and suspenders -- without leaving the comfort of our homes.

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