Guys really don’t like shopping, now do we? As kids, we deferred every dressing decision to our moms who, bless their hearts, would costume us in some dorky pair of corduroys and suspenders (apparently, Little Rascals chic was a big theme for Gap Kids back in the day). We would throw the most inflated tantrums just to avoid shopping.Fast-forward a decade or two and the game really hasn’t changed much, has it? We let our girlfriends weigh in on our looks and finding the time to shop between overtime and, well, more overtime is as likely as the economy bouncing back in 2010.
The solution? The good ol’ internet. “Guys don’t like to shop or don’t have the time to shop. The not-having-time thing is big right now; people are busy and times are crazy,” says men’s fashion designer John Varvatos, whose online store launched in September. “I shop a lot online… and just the ease of it makes a lot more sense.” While e-commerce isn’t exactly new, his site is a good example of what guys are looking for online: It’s user-friendly, aesthetically appealing and, best of all, Varvatos’ elegant, urbane take on menswear makes us want to buy, say, a pair of grown-up corduroys and suspenders -- without leaving the comfort of our homes.
AskMen.com caught up with John Varvatos upon his return from the Austin City Limits Music Festival to discuss online shopping, his Spring/Summer 2010 collection, fashion mistakes you’re making, and more.
Sachin Bhola: What one must-have item will instantly update a man’s wardrobe for Spring 2010?
John Varvatos: I think it’s a great tailored jacket or suit. You can really dress it up for the evening or use it as business attire, and you can take it down with jeans… It’s part of this elegance thing. To me, for your wardrobe, it’s all about getting something that fits great. It’s not about just buying a jacket, it’s really about finding one that fits your body fantastically, and that you feel comfortable and strong in.
John Varvatos: I think it’s a great tailored jacket or suit. You can really dress it up for the evening or use it as business attire, and you can take it down with jeans… It’s part of this elegance thing. To me, for your wardrobe, it’s all about getting something that fits great. It’s not about just buying a jacket, it’s really about finding one that fits your body fantastically, and that you feel comfortable and strong in.
Sachin: If you had to boil down your wardrobe to five essential items, what would they be?
John: A great-fitting pair of jeans, a pair of boots (I wear boots all of the time, and there are boots that you can dress up and dress down... I feel like they are an essential part of wardrobe), a cool vest, that great suit I was talking about before, and Converse shoes. I took all of those (save the suit) when I was in Kentucky. How glad was I that I had my sneakers with me when I had to go into the mud instead of my nice boots!
Sachin: What’s on your iPod playlist?
John: Well there’s a band that I have been listening to for a while now and they have been at the top of my playlist. I actually saw them at the Austin City Limits Music Festival. They're called Alberta Cross. I think they’re one of the hottest bands I’ve seen in probably 10 years. They’re going to blow up to be very big. Their sound is not commercial to the point where they’re going to have big singles out, but they’re just so explosive in music, vocals and stage presence.There’s a band out of Sweden called The Soundtrack of Our Lives. Kings of Leon, Gomez, the new Cheap Trick album (one of the best things they've done in 25 years). I’m kind of an obsessive, so I have like 30,000 files on my iPod... I’m constantly back and forth with it.
For more, check out the John Varvatos interview on AskMen.com
John: A great-fitting pair of jeans, a pair of boots (I wear boots all of the time, and there are boots that you can dress up and dress down... I feel like they are an essential part of wardrobe), a cool vest, that great suit I was talking about before, and Converse shoes. I took all of those (save the suit) when I was in Kentucky. How glad was I that I had my sneakers with me when I had to go into the mud instead of my nice boots!
Sachin: What’s on your iPod playlist?
John: Well there’s a band that I have been listening to for a while now and they have been at the top of my playlist. I actually saw them at the Austin City Limits Music Festival. They're called Alberta Cross. I think they’re one of the hottest bands I’ve seen in probably 10 years. They’re going to blow up to be very big. Their sound is not commercial to the point where they’re going to have big singles out, but they’re just so explosive in music, vocals and stage presence.There’s a band out of Sweden called The Soundtrack of Our Lives. Kings of Leon, Gomez, the new Cheap Trick album (one of the best things they've done in 25 years). I’m kind of an obsessive, so I have like 30,000 files on my iPod... I’m constantly back and forth with it.
For more, check out the John Varvatos interview on AskMen.com
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