As the business hub of Canada, Toronto provides the Canadian fashion industry a better platform to develop their global position – attracting a larger number of buyers (national and international) and media (notably English media) compared to Montreal Fashion Week. In fact, some Montreal-based designers, such as BODYBAG by Jude and Morales, decided only to show in Toronto. However, a significant number of designers, such as Andy Thê-Anh and Aqua Di Lara, opted to present at both fashion weeks. Montreal’s edgier and worldlier market is a more suitable fit for these brands' images.
Business aside, the event was “fabulous” – the official title given to this week-long event. Designers presented their collections for Spring/Summer 2009 in two runway rooms. As I was working backstage, I kept a watchful eye on who/what was on/off the runway.
Business aside, the event was “fabulous” – the official title given to this week-long event. Designers presented their collections for Spring/Summer 2009 in two runway rooms. As I was working backstage, I kept a watchful eye on who/what was on/off the runway.
For more information on Toronto Fashion Week visit LGFashionWeek.ca
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