Tuesday, October 28, 2008

Toronto Fashion Week: October 20-25 2008

October 28, 2008 – 40 runway shows in 6 days, over 600 media onsite and some 20,000 attendees made up Toronto Fashion Week. Produced by the Fashion Design Council of Canada, this marked its 16th season running and 3rd season building tents in the heart of downtown Toronto, Nathan Phillips Square.

As the business hub of Canada, Toronto provides the Canadian fashion industry a better platform to develop their global position – attracting a larger number of buyers (national and international) and media (notably English media) compared to Montreal Fashion Week. In fact, some Montreal-based designers, such as BODYBAG by Jude and Morales, decided only to show in Toronto. However, a significant number of designers, such as Andy Thê-Anh and Aqua Di Lara, opted to present at both fashion weeks. Montreal’s edgier and worldlier market is a more suitable fit for these brands' images.

Business aside, the event was “fabulous” – the official title given to this week-long event. Designers presented their collections for Spring/Summer 2009 in two runway rooms. As I was working backstage, I kept a watchful eye on who/what was on/off the runway.

For more information on Toronto Fashion Week visit LGFashionWeek.ca

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