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Whether designers lend out their names under licensing agreements or co-brand with retailers, the transaction is nothing but profitable. These deals operate on a simple principal: high turnover + (comparatively) lower margins = $. Unlike their ready-to-wear lines that discriminate against those who can’t afford them, these deals make their aesthetics more accessible and democratic to the discerning masses. In fact, Karl Lagerfeld’s line sold out within the day – now that’s turnover.